The uber-cool, limited edition Valerie Beverly Hills Eye Candy, created by celebrity makeup artist Valerie Sarnelle, is an innovation in flexible eye color, blending each color pigment into a creamy consistency and baking it on terracotta tiles. “The result,” explains Sarnelle, “is a mix of oil-free shimmers and mattes that can be used dry for a natural and luminous finish, or wet for a creamy look with intense color.” Available in three leather-boxed color palettes (shown here in Blue Berries and Cream), $95; valeriebeverlyhills.com.