The End of an Era: Priscilla of Boston

The news that the Priscilla of Boston brand and all of its lines (Melissa Sweet, Platinum) will be retiring this year inspired us to take a look back at the venerable institution. Many Inside Weddings brides said their vows and celebrated their joy wearing one of Priscilla of Boston's beautiful gowns, and the line will be greatly missed.

If you have an existing order, click here for a list of FAQs.

We hope you enjoy this poignant look back at the history of one of bridal's most cherished and enduring brands.

The Priscilla legacy began in 1945 when fashion designer Priscilla Kidder opened the Bride's Shop on Newbury Street in Boston, Massachusetts. Known for her unique, handmade wedding gowns, Priscilla catapulted to the national spotlight when she designed gowns for the daughters of President Johnson and President Nixon. Her designs also garnered international fame and distinction when she designed exquisite bridesmaid gowns for Grace Kelly's nuptials to Prince Rainier of Monaco in 1956. Priscilla's unique, handcrafted designs stood the test of time and allowed the company to grow to 11 signature salons and select specialty boutiques nationwide. The Priscilla of Boston group expanded to include a collection of top designer brands so that every bride can find the perfect wedding dress. The legacy that started almost 60 years ago lives on in the quality and craftsmanship of each gown sold.

Two-piece sheath dress in silk satin with embellished lace trim, and removable overskirt of silk organza with an underlay of tulle by Priscilla of Boston. Photographed by Carol Weinberg

Pleated, full A-line gown in silk satin with corset, seamed bodice, and an illusion neckline yoke adorned with crystal appliqués by Priscilla of Boston. Photographed by Danilo Hess

Ball gown of dotted tulle with fitted torso and floral corsage accent by Priscilla of Boston. Photographed by Marlena Bielinska

Strapless gown of draped tulle with detachable shoulder wrap and flared floral-beaded tulle skirt by Platinum for Priscilla of Boston. Photographed by Marlena Bielinska