Mindy Weiss Shares Tips from Her Book on Wedding Social Media

See snippets of advice from Mindy's updated version of her book, The Wedding Book.

Perhaps the biggest change to happen in the world of weddings is the development of technology and the introduction of social media into the zeitgeist. Navigating the new etiquette that comes with online sharing can be tricky, so why not be lead by an expert?

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Photo: Brett Hickman Photographers

Mindy Weiss celebrity event planner's The Wedding Book
Contemporary couples face a number of challenges not previously experienced by the brides and grooms of the past. With the popularity of destination weddings, outfit changes, and more, engaged pairs are having to make decisions on wedding aspects that didn’t exist a few decades ago. Perhaps the biggest change to happen in the world of weddings – and society as a whole – is the development of technology and the introduction of social media into the zeitgeist. Navigating the new etiquette that comes with online sharing can be tricky, so why not be lead by an expert? In her updated book, The Wedding Book, celebrity event planner Mindy Weiss guides readers into the hectic and fun world of wedding planning while also outlining the modern social mores couples must adhere to. When it comes to Facebook, Instagram, Twitter, and other social-media sites, she has some very poignant thoughts. 

With nearly every guest toting a camera phone around in their pocket, your wedding day is likely to be documented in an exponential number of these fleeting shots,” writes Mindy. As social media is becoming more and more pervasive in weddings – no doubt you’ve heard of the popularity of the wedding hashtag – sharing is practically inevitable. Unfortunately, that isn’t always a positive thing. “Celebrities aren’t the only ones with privacy concerns—many people simply aren’t comfortable having their likenesses out in the world at all,” she says. “Some brides and grooms specifically don’t want prospective clients or employers (or exes, for that matter) having access to their intimate, unguarded photos. For brides and grooms wary of over-sharing, Mindy suggests considering clear and concise signage to be present throughout the ceremony and reception, reading something along the lines of: “We gratefully request that over the next six hours, no pictures be taken or posted to social media.”

For those pairs who want to embrace the social media trend full-on during their special day, Mindy shares plenty of advice on how to go about creating a solid and playful presence for your wedding day. In the book, she goes into detail on selecting the right wedding hashtag for you and your sweetie – especially if the one you want is taken. After you’ve decided upon a saying, she recommends establishing it early on “in order to share sneak peeks of wedding décor or pre-wedding festivities with your guests, [so] include it in your invitations or save-the-dates or post it to your wedding website. (Just be mindful of whether you might be inadvertently hurting feelings by sharing photos of showers or bachelorette parties.)” From her own experience, Mindy cautions guests and wedding parties about one very particular faux pas. “Advice from an Instagram addict who has had her share of bloopers: Please don’t let anyone share a photo of the bride getting ready before she has walked down the aisle. Remember how the dress is supposed to be a surprise?”

You can read more on these tips and so many others in Mindy’s book, The Wedding Book, available in paperback ($25) and hardcover ($40) at mindyweiss.com/shop

See weddings and events planned by Mindy Weiss here. Discover more expert advice on how to make your reception unforgettable, how to communicate with wedding vendors, and ways to help your photographer take beautiful pictures on your special day.

Opening photo by Style & Story Creative; Headshot by Jay Lawrence Goldman Photography